FASA has been the leading force in the promotion of ethical franchising in South Africa. This is a testament to the commitment of the early South African franchisor members who voluntarily created a legitimate business format with high ethical standards. Other international franchise associations started in the 60's, 70's and 80's, making FASA's formation a significant milestone in the history of franchising in South Africa.

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Their mandate then, and now is to:

• Promote the concept of franchising as a viable business format to potential franchisors and franchisees.

• Issue guidelines according to which sound franchise schemes should operate.

• Apply a Code of Ethics to the industry and establish standards of international best practices.

• Promote franchising in the small business sector with the aim to nurture entrepreneurship, contribute to skills transfer and create jobs.

• Collect and disseminate information on franchising.

• Provide education on franchise-related subjects

• Represent the sector vis-a-vis government, legislation, the media and the general public.

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