Insights from Subway Founder Fred Deluca In franchising, there's one conversation that stands above the rest. The conversation, originally had by Fred Deluca – the iconic founder of Subway and franchising legend – has been passed down through the years as the most important lesson for all franchisees to learn.
The most important conversation in franchising is about understanding what it takes to be successful in this industry. In a conversation with the founder of Big B Coffee, Deluca shared his insights on what it takes to succeed in franchising. He said, "If you're going to be in franchising, you have to be in the franchise business. You have to be in the business of recruiting, training, supporting, coaching, and managing franchises, helping them accomplish their goals and then become profitable, happy franchisees. If you're anything any other business, including the coffee business, you're going to fail as a franchisee. And that's a really hard lesson for franchisees to learn, but it's the most important lesson for them to learn." Deluca's words ring true today, as franchising continues to be a popular way for entrepreneurs to expand their businesses. But what does it mean to be in the "franchise business"? At its core, franchising is about building a network of successful businesses that operate under a common brand. Franchisees invest in the brand and the system, and in return they receive training, support, and guidance to help them succeed. It's a partnership that requires ongoing communication, collaboration, and commitment from both the franchisor and the franchisee.
For franchisees, this means being committed to the brand and the system, and working hard to build a successful business. It means taking advantage of the training and support that's available, and being willing to communicate with the franchisor and fellow franchisees. It also means understanding the unique challenges and opportunities of the franchise business, and being willing to adapt and grow as needed. To be successful in franchising, it's important for franchisees to learn from the best in the business, like Fred Deluca. They can also seek out resources and support from organizations like the International Franchise Association (IFA) or FASA (Franchise Association of South Africa) if you are based in South Africa. These orginization provide training, networking opportunities, and advocacy for the franchise industry. By taking the time to learn about the franchise business and commit to the partnership with their franchisor, franchisees can achieve success and profitability in this exciting industry.
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